Today, 8 March 2017, is International Women’s Day (IWD) and we want to echo the call to be #BeBoldForChange by helping to break down the stereotype that riding a bicycle is men’s domain.
In many places in South Africa, and many other parts of the world, riding a bicycle is seen as something that only men do. Yet bicycles can bring enormous benefits to women too, as the short film below shows.
It was shot during the build-up to the 2016 Absa Cape Epic by Stephen Spurlock and his team from Trek. The film follows Bud and Lentine, who came to South Africa from the USA to ride the Epic, as they meet Olwethu and hear from her how her new bicycle (funded by Bud and Lentine) is changing her life. It has since been nominated for the Filmed By Bike film festival in Portland, Oregon.
While the film aimed to show how we are all more connected than we know, we also believe it demonstrates beautifully how bicycles can change women’s lives for the better.
Today, we want to share it with you so you can hear from Olwethu herself how something as simple as cycling to school is a way to #BeBoldForChange.