Nelson Mandela Bay City Ambassadors

Work-to-earn Programmes

Adults earn Qhubeka bicycles by volunteering as City Ambassadors, Beach Officers and Tourism Ambassadors.  The aim of this public private partnership is to empower the community to support and protect tourists, visitors and cyclists through bicycle patrols, and in the process to create jobs and alleviate poverty.



“In an age where community involvement and partnerships with societal groups are increasingly being recognised as indispensable, VW’s partnership with Qhubeka has extended beyond schools to look at other opportunities to make a positive and tangible difference in the communities that we operate in.  Through this donation we hope to not only mobilise South African communities, but help ensure a better future for all who live in the country.”

Meredith Kelly, Marketing Manager of Volkswagen Group South Africa

“It is amazing to see the city come together in making every effort to secure the safety of our athletes.  Safety is a top priority for us as we welcome many international athletes to our country and specifically to Nelson Mandela Bay.  It is encouraging to see everybody coming together and taking ownership of the IRONMAN 70.3 World Championship.  We are supportive of the Qhubeka initiative and are confident it will make a difference.”

Paul Wolff, IRONMAN South Africa Director of Operations


“South Africa has high levels of youth unemployment, so we’re excited that this programme will see 100 young people trained up and kitted out as City Ambassadors, Tourist Ambassadors and Beach Officers.  Furthermore, their new bicycles will belong to them and can be used as a mode of transport.”

Tsatsi Phaweni, Qhubeka Executive Director