This International Women’s Day (#IWD2018), we’re asking you to join us to #PressforProgress by motivating and uniting friends, colleagues and whole communities to think, act and be gender inclusive.
We strive towards improving gender parity through our work and are inspired by the women we meet every day who are leading the way. From school girls who tell us that they’re being brave by riding bicycles in communities where that has previously been the domain of boys and men, to women like Emily (see the video above) and her colleagues who are providing for their families through Qhubeka’s work-to-earn programmes, South Africa is full of women who are challenging stereotypes and stepping forward.
By supporting our work, you can help us to assist more women in moving forwards with bicycles. For example, we provide work-to-earn opportunities for women in our bicycle manufacturing facility (through our wholly owned subsidiary, Real Bicycle Co.) and in our bicycle assembly facilities, like the one showcased in the video above.
You can also help us to spread the word that bicycles are for everyone, and by funding bicycles for our learn-to-earn programmes, where we spread the same message to schoolchildren in South Africa, distributing bicycles to boys and girls alike and educating communities on how bicycles benefit girls.
Thank you for helping us to push for progress! Happy International Women’s Day.