Trek is now offering the bike of one of the pro peloton’s most exciting teams through its Project One custom program, in an effort to help get bikes into the hands of rural African children. When cyclists customize their Trek Madone, Domane, or Speed Concept with the MTN-Qhubeka team paint scheme, Trek will donate $200 to Qhubeka to aid their mission of mobilizing a generation of Africa’s youth. By purchasing an MTN-Qhubeka bike, riders will actually be buying two bikes; one for themselves and one for a child in rural South Africa that will gain a way to get to school, carry clean water or other supplies, and increase their chances of creating a better life for themselves.
MTN-Qhubeka, Africa’s first Pro Continental team strikes a unique balance between racing and philanthropy with their connection to Qhubeka, a South African-based empowerment program that provides bikes to children in rural areas in exchange for work done to improve their local community. Qhubeka has distributed over 40,000 bikes to children in South Africa and is currently pursuing the goal of delivering 200,000 bikes by 2020. Supporting this great cause is the goal of offering the new bike in Trek’s Project One custom program.
“Supporting Qhubeka through Project One is a way for us to help connect riders around the world with the opportunity to make a huge impact on really deserving children,” said Trek Sports Marketing Director Simon Thompson. “We couldn’t be more excited to work with a team like MTN-Qhubeka that is making a massive impression on international cycling as well as working for a greater purpose.”
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